product designer

connecting design, strategy, and emerging technologies to create meaningful, human-centered experiences

work

about

Product designer with 4+ years of experience crafting interfaces for complex enterprise workflows, specialized in B2B SaaS platforms and internal tools.
Hey, I'm Sam
a product designer based in New York
I craft thoughtful and intuitive experiences that bridge digital and physical worlds. I’m driven by the desire to improve people’s lives through design, solving problems with empathy, creativity, and strategic intent.
let's chat! 💬
Experience

2025 - Now

FULL TIME

Altus Group

Sr. UX Designer

2022 - 2025

FULL TIME

Altus Group

UX Designer

2021 - 2022

PART TIME

ZenSpend

Founding Product Designer

2019 - 2020

PART TIME

YourMD.ca

UX Designer

2018 - 2019

PART TIME

Visual Analytics Lab OCADU

Research Assistant | UX Designer

2017 - 2022

FULL TIME

OCAD University

Student Services Coordinator

Expertise
User research
Heuristic audit
Competitive analysis
User interviews
Surveys
User journey mapping
Wireframing
Prototyping
Design systems
Interaction design
Motion design
Visual storytelling
Dev handoff
Strategy
Growth
Workshop facilitation
Product management
Basic front-end (HTML, CSS, JS)
    Tool Stack
    Education

    2021-2021

    Google Foundations of UX Design

    Coursera Certificate

    2019-2020

    BrainStation

    User Experience Design Certificate

    2018-2019

    OCAD University

    Web Design & Development Skills Certificate

    2013-2017

    OCAD University | Bachelor of Design

    Industrial Design

    Minor | Entrepreneurship & Social Innovation

    Story
    Some of my earliest memories with product design still feel magical ✨, the satisfying click of my Walkman, eagerly waiting to get home from school to play on my chunky computer, and spending hours customizing MySpace layouts. These moments sparked a lifelong fascination with how products shape our lives and how thoughtful design feels intuitive and leaves a lasting mark.
    In school, I gravitated toward the art room and tech design lab, where I could lose track of time bringing ideas to life. This passion led me to study Industrial Design. There, I experimented with craft through hands-on exploration, working with materials like wood, metal, and plastic, while also using tools like 3D printing and laser cutting. It was where craft met possibility, where I learned how design shapes not just objects - but experiences, systems, and behaviour.
    Today, I bring that same sense of curiosity and wonder to digital product design. I'm excited by how rapidly our tools are evolving, from generative AI to ambient computing and what it means for how we solve problems, build new experiences, and reimagine the future.
    Playlist
    Impact
    Beyond product design, I am driven by team impact and knowledge sharing. Over the past year, I led a series of UX lunch and learns for my peers, introducing topics such as using AI in UX, animations and micro-interactions, and designing for B2B to help elevate our collective practice. I believe in growing together as a team through curiosity, honest feedback, and continuous learning. Additionally, I contributed to the team's design system and documentation best practices.
    Process
    Below is the design process I follow, however real product design rarely follows a perfectly linear path. The process can change based on project constraints, user feedback, and new insights that emerge along the way.
    Discovery

    Understand the problem space through user research, market analysis, and stakeholder alignment to build a solid foundation.

    "what problem are we solving and for who?"
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    Problem Definition

    Synthesize research into clear problem statements, user personas, and success metrics to guide design decisions.

    "what should we solve first, and why does it matter?"
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    Ideation

    Generate multiple solution concepts through brainstorming, sketching, and collaborative workshops.

    "what are the possible ways to solve this?"
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    Prototyping

    Build prototypes to quickly to test core assumptions. Testing these with real users to ensure the best solution.

    "how will this feel and function in real use?"
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    Iteration

    Refine the design based on user feedback. Validate usability, desirability, and value before building.

    "Does this solve the problem effectively for the user?"
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    Handoff

    Collaborate with the development team to ensure design integrity during implementation and address technical constraints.

    "How can I support the team buidling this?"
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    Evaluation

    Measure design performance against success metrics and gather insights to inform future iterations.

    "What have we learnt, and what should we focus on improving next?"
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